Xinhua News: Global AR Glasses Market Welcomes the "Yancheng Screen"
On the morning of June 20th, Yancheng Hongshi Intelligent Technology Co., Ltd., located in Yancheng Environmental Technology City, announced the successful mass production of its self-developed micro-display chips. This milestone indicates that high-tech scenes from sci-fi movies are rapidly becoming reality. With these AR glasses, users can see translations of conversations as subtitles in real-time, navigate directly to destinations without maps, and pinpoint repair spots on complex machinery without disassembly. These are just a few examples of everyday applications. Known as the "future of display technology," these micro-display chips are set to lead the display industry onto a new path and drive revolutionary changes across the entire industry chain, from upstream substrates, LED chips, and driver ICs to packaging materials and production equipment.
Yancheng Hongshi Intelligent Technology Co., Ltd. is one of only two companies worldwide capable of mass-producing micro-display chips. These chips boast vivid colors, high contrast, and low power consumption, positioning the Aurora series products at the forefront of global performance standards in brightness and energy efficiency. The company’s Aurora A6 product is the world's brightest 0.12-inch micro-display chip. This groundbreaking technology is set to redefine perceptions of micro-displays and lay a solid foundation for the development of next-generation display technologies and devices.
Founded in 2017, Yancheng Hongshi Intelligent Technology Co., Ltd. is a leading full-chain camera module manufacturer specializing in high-end camera modules for smartphones. As display technology advanced and products rapidly evolved, the company adopted a "chip-first" development strategy in 2020, focusing on technological transformation and industrial upgrading. They partnered with multiple universities and research institutions, ultimately collaborating with the team from the Changchun Institute of Optics, Fine Mechanics, and Physics, Chinese Academy of Sciences. They established three R&D teams, each with nearly 100 members, in talent hubs like Shenzhen, Shanghai, and Suzhou. Over four years, they invested more than 120 million RMB in R&D, conducting numerous experimental tape-outs before achieving success.
"The hallmark of new quality productivity is innovation, which is essentially advanced productivity. On the path of innovation, only by daring to explore and forge ahead can we achieve original, disruptive technological innovations," said Wang Shidong. "Following the mass production announcement, the company has garnered nearly 400 million RMB in potential orders and completed Angel and Pre-A funding rounds. We are actively advancing Series A equity financing. The company will continue to increase R&D investment and production line construction to break through technological barriers and bring more surprises to users."
"The steady progress in production line construction is thanks to the strong support from the Yancheng Municipal Party Committee and Municipal Government, particularly the Tinghu District Government where the company is based. We chose to establish our headquarters in Yancheng because of its foundational advantages in the display industry and the city's commitment to developing a new display industry," Wang Shidong explained. "Using the mass production of micro-display chips as a springboard, the company aims to enhance the industrial chain and innovation chain, strengthen cooperation with local enterprises and universities, advance localized supply chain support, and build innovation consortia. This will help Yancheng become a high ground for the new display industry and lay a solid foundation for nurturing new quality productivity."